Signals full tracks helps you understand your full customer journey

Signals Full Tracks is a toolset for combining movement captured by multiple Signals devices in to full tracks, enabling you to capture your entire customer journey without your customers having to wear any special technology. Capture hundreds of full tracks per day and make your flagship store in to a living laboratory to find the optimal placement for DOOH screens, advertisements, new product shelves and sales bins, among other things. Roll out learnings to the rest of your chain. Full tracks, just as everything else provided by Signals, is a fully GDPR compliant feature.

With full tracks you are able to:

• Capture your customers in-store journey in full detail from entrance to exit, understand basket drop rate
• Understand where and when your customers first and second interactions happen
• Fully understand how your store layout works and how your layout affects your cash flow

Signals full tracks can be further expanded with Ultra-Wideband radio based positioning to:

• Create dynamic store layouts for analytics (automatically track the position of sales booths, presentation shelves or sales bins)
• Employee wearable UWB tags enable the tracking of customer first contact place and time, as well as total interaction (customer service) time. This feature maintains full employee anonymity but under all circumstances requires employee consent.

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